On many occasions, the lack of review and control of companies, poor strategic management and misallocation of resources lead a company to failure. All this despite having a good business model and a really interesting product or service. Using the risk management approach helps businesses protect their interests from known and unknown threats.

Understanding the importance of risk management

One of the main risks that a company faces is business risk. This supposes the achievement of some circumstance that can have negative influences on the company. The business risk may create uncertainty and instability within a business, since it can affect multiple elements: resources, employees, strategies, etc. However, business risks are insurmountable elements, in the sense that they will always exist. And, generally, they appear unpredictably. As a good entrepreneur, you should be able to detect business risk and take it as a great opportunity for your business.

The aim of an enterprise risk management approach

The enterprise risk management involves detect business risks to anticipate them and devise concrete strategies to address them and taking advantage of them. The key is to not simply assume the risk. Great leaders of company’s study business risks, model them and, in this way, manage them, turning a threat into a great opportunity that, finally, translates into an increase in the profitability of the company.

Therefore, the management of business risks transforms risks into opportunities, allows us to anticipate them and ensure the achievement of the objectives we had planned to achieve. In short, your obligation as a company is to evaluate your degree of exposure to risk, identified its origin and, thus, developing strategies to reduce that exposure to the common business risks.

The Risk Management Process

A good risk management approach needs adherence to the right risk management processes, ensuring the previously stated goals and, ultimately, turning the company into a much more competitive and efficient entity. However, in order to guarantee this risk management and control methodology, it is necessary to implement a methodology in each of the company’s departments, being able to deal directly with all types of risks that may arise, as far as possible.


As we mentioned previously, one of the main tenets of the risk management approach is understanding the inevitability of risk. Risk can never be 100% eliminated – because there is always an inherent risk in any move made by a person or a business. Thus the smarter approach is to accept the risks and focus on managing them and surviving them.

Every business needs to have a risk management plan in place. The first place is to identify all the risks that are present around the business. Once all the risks have been identified, they need to be evaluated. Then, the most major risks have to be prioritized above the other risks. Once the biggest risks have been identified, the next step is to assign the responsibility for the risk. Every major risk needs to have a team or person focusing on it if it is to be truly managed. We cannot simply identify the risks and leave them be – we have to ensure that someone is staying alert about the risk.

This whole risk management approach is not a task to be carried out one time – it is a continuing process. The risk management cycle needs to be periodically run to ensure that all new threats have been identified and also to detect any changes in the weightage or severity of any risk. Taking the right approach can alert businesses to any new threats, and they can prepare for the threat and manage accordingly before the threat is actualized. Any business that wants to be more aware of the risks their business faces should look at how they can improve risk management within their organization.

Using risk management software is a great way to do just that. Want to see how your business will perform if it had a better risk management approach? Get in touch with our team for a demo and trial of the Predict360 risk management solution.