Digital Content Specialist

Job Overview:

We are seeking a creative and experienced Digital Content Specialist to join our marketing team. The ideal candidate will be responsible for creating high-quality content across various platforms and managing our social media presence to drive engagement, brand awareness, and lead generation. This role requires a blend of creativity, strategic thinking, and technical skills.

Key Responsibilities:

Content Creation:

• Develop, write, and edit original content for blogs, articles, white papers, case studies, product descriptions, email campaigns, and social media channels.
• Implement SEO best practices to ensure all content is optimized for search engines, improving visibility and organic traffic.
• Conduct research on industry-related topics to produce well-informed and authoritative content.
• Maintain a consistent tone, style, and messaging that aligns with our brand identity.

Social Media Management:

• Create, schedule, and publish engaging content, including post tag line, videos, and images, tailored to the platform’s audience.
• Manage and monitor all social media accounts.

Qualifications:

• Bachelor’s degree in marketing, Communications, Journalism, or related field.
• 3+ years of experience in digital content writing.
• Strong writing, editing, and proofreading skills.
• Proficiency in social media platforms and tools.
• Knowledge of SEO best practices and content optimization.

Preferred Skills:

• Understanding of social media content creation and strategy.
• Knowledge of SEO, keyword research, and analytics tools like Google Analytics.
• Creative thinker with the ability to generate fresh content ideas and strategies.